Arlene Guzman


Fueled by the first-hand experience of trauma caused by the War on Drugs, Arlene Guzman brings passion and dedication to her work in cannabis along with a deep understanding of Latinx issues, Silicon Valley venture capital and the California political system. 

Arlene is a first-generation Mexican American and the first in her family to attend and complete undergraduate studies. She also holds a Master’s in Strategic Communications. Her experience in the cannabis industry spans the gamut from working in state policies and legislation with the Cannabis Distribution Association to testing labs with SteepHill and PathogenDx. 

As a strategist and consultant, she has guided brand development for Doug's Varin and Asher House Wellness (a CBD product), and most recently in cultivation as the Vice President of Operations for NUGS FARM, a 6.5 acre cannabis cultivation, manufacturing and distribution facility in northern California. She also manages The Cloud, a Downtown Los Angeles Retail Location.

Beyond her work experience, she’s a mother of two young children, an Iron (Wo)Man competitor, and a professor at Cal State LA.